Social media has helped numerous businesses communicate with clients and potential customers in unique formats, such as Facebook or Twitter. The promise and scope of social media’s influence on sales have been well documented by marketers over the last few years. Its even helped the housing sector during this tough economic climate.
We all know that the housing crisis severely altered the economic landscape and changed how the housing market could react properly to the dire economic and banking realities. Because of this, many real estate companies suffered huge revenue losses as they could no longer find interested buyers or sellers. To help increase revenue, real estate and property management companies had to think of new ways to reach people. One of those ways is through Twitter.
Twitter as a Tool to Promote
Twitter is the micro-blogging social media platform where a person can write a small statement with a link to a website. Twitter has helped network ideas, products, and brands across the world and within small regions. Because of the potential to reach new clients seeking housing, Twitter has helped many real estate and property management companies reach new customers and spread their brand and housing stock across the internet.
One example of a successful Twitter campaign is the account for Hartman Income REIT. This real estate and property management company is one of hundreds in the Houston, Texas market. This company uses their Twitter account to link to commercial and residential real estate with a small amount of information before the link. With Twitter, the user can only use 140 characters to create a micro-blog post, also known as a Tweet. Therefore, the real estate company needs a nice, succinct message to capture the attention of someone on Twitter with a small link (URL shorteners shrink the amount of characters that make a link) to lead a potential lead to the real estate listing.
Using Twitter correctly is the key to grabbing the attention of Twitter users. Twitter allows for hashtags to generate links related to a general subject. For example, if the Houston, Texas real estate company wants to capture the attention of people viewing Houston real estate, they can use the hashtag #HoustonHomes to network Twitter user’s attention. In addition, having the real estate Twitter account post and share news stories related to the housing market let’s those interested in housing gravitate to the Twitter account as an authority on housing. When lots of people are viewing the Twitter account for more than just postings, then the actual real estate postings will grab a large audience.
Maintaining and having a large audience on Twitter can help network real estate listings across the web. During this tough housing climate, using the tools associated with Twitter can really help a real estate company expand their reach to new clients and potential sellers and buyers.
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