Blogging is considered as one of the most important techniques in promoting an online business. Aside from the owner having a website of his or her own, owning and maintaining a blog is also vital if he or she wants to land on page 1 of Google or in any other search engine. As such, having a higher ranking would mean accumulating more web traffic, which would then be imperative with the goal of the website owner. This is very common especially if the person maintains a website that promotes a line of products or services.
In itself, blogging complements the website. Here, the blog site should always contain fresh content, as well as vital updates and information about the website and the owner’s products or services that he or she markets over the Internet. But then, blogging is more than just putting up a post.
SEO, social media, and blogging…
As we all know, search engine optimization continuously make waves all over the Internet marketing realm. This term basically refers to what was already said above, which is the goal of landing on the first page of search engine results, and blogging is one of the most sought-after techniques in such endeavor.
Nowadays, Facebook, Twitter, and all other social media sites have become a popular venue for business owners to promote and advertise their products or services. In fact, social media has become an important tool in optimizing a business website. With all these, it would be possible for a certain business owner to integrate social media within their main Internet marketing endeavor, which is maintaining a blog.
But how exactly is this going to work?
Fresh content is not enough
As it is, fresh content is always a given when posting a blog regarding a product or a service. However, it is much better if social media is actually synced with the blog itself. That way, whenever a blog entry has been posted, it would simultaneously create a post on Twitter, Facebook, and on other social media account of the business.
Aside from syncing, it is also important for the business owner to place a link towards their social media websites, such as Facebook or Twitter. This way, those who would visit the website the first time would be able to remember it through what social media they have; Facebook, Twitter, and whatnot. Plus, social media would create a venue for the business owner and the customer or client to interact, as well as be informed of one another.
Also, if the business owner has its own professional ways, he or she may also place his or her LinkedIn account. That way, whenever one stumbles to his or her blog site, that person may be able to connect with other professionals who may want to create a deal with the business owner. Also, the site itself, like the others, creates a network of opportunities for the business owner to expand his or her customers or clientele. This is how blogging and social media can be integrated.